HyperaktBranding Your Nonprofit? Your ED Should Not Lead the ChargeFor branding projects to be effective and run smoothly, you need the right person running point for your team.6 min read·Jan 30, 2023--1--1
HyperaktCommunication is a Basic Human Skill. Why Are We So Bad at It?If communication within your organization isn’t working, branding won’t save you8 min read·Dec 20, 2022----
HyperaktRebranding While In FluxHow to approach brand strategy when your organization is in a period of major transition.7 min read·Nov 21, 2022----
HyperaktNonprofits in a World of Shifting PowerStaying relevant means bridging Old Power and New Power.8 min read·Nov 8, 2022----
HyperaktBranding Is Expecting. Marketing Is Parenting.Where one ends, the other begins.7 min read·Oct 18, 2022----
HyperaktYour Behavior Shapes Your Brand Which Shapes Your BehaviorYour visual identity attracts attention, but lasting impressions are built on reputation and trust earned through each interaction.5 min read·Sep 30, 2022----
HyperaktYour Brand’s First Impression Can Open or Close Doors. So Make it a Good One.People respond at a gut level to the way your brand shows up in the world.6 min read·Sep 13, 2022----
HyperaktRebranding is Expensive. Is it Worth It?Real nonprofit leaders talk about expectations and outcomes from their rebranding projects10 min read·Aug 31, 2022----
HyperaktAre Your People Well Equipped to Talk About Your Nonprofit?Your leadership team uses visionary language to describe your work; your staff should share that vocabulary, too.5 min read·Aug 11, 2022----