Articulating your organization’s purpose

By Julia Zeltser

There is not a generation in my family that has not crossed borders. From small shtetls to large cities, from one republic to another, from country to country, from language to language, from sautéed cabbage to hamburgers, from birch juice to Coke.

My husband’s family, who have a very similar background, spoke a different language every single generation. I kid you not: Over the past 120 years, five generations went from Yiddish, to German, to Romanian, to Ukrainian, to Russian, to English.

What do you keep if your family’s language is dying and…


Making the case for a better approach to selecting agency partners

By Sruthi Sadhujan and Deroy Peraza

There may be some comfort in putting together a Request for Proposal and sending it out to a selection of design firms. In theory, it makes sense: You spell out exactly what you need and when you need it and the agencies attempt to convince you they would be your ideal partner. You get to compare proposals, see how pricing differs, possibly even get some initial ideas for solving the problem you’ve outlined. No-brainer, right? Well, not really.

The RFP process has a number of faults — the biggest one being that it doesn’t…


Happy new year!

We’re turning back the clock for just a moment to process the wild ride of 2020 and say thank you to our inspiring, dedicated community. We are continually energized by the urgency and dedication of our clients, who spent last year leading critical conversations and essential actions in civic engagement, public health, and social justice.

Empowering voters

In a high-stakes election year, we were proud to tackle several projects championing voting access. Partnering with ViacomCBS, we branded Vote Early Day, an initiative that was seeded long before anyone anticipated the pandemic-induced demand for more voting options. We also lent our toolkit expertise…


How digital toolkits mobilize social communities

It all started with a guy named Pete (you may have heard of him). When we’d wrapped our branding for his Presidential campaign, and and it was time to build guidelines so Pete’s team could give the brand wings, we decided to take a bit of a left turn. What if, instead of meticulously documenting the brand—all its applications, lock-ups, do’s and don’ts—and packaging it into a confidential file, we made that documentation not only public, but interactive? What if “for internal use only” became “for external use, always”?

And thus, the design toolkit was born. (Read more in AIGA’s…


The latest news from Hyperakt

Todos Together

Nearly 1 million of our colleagues, friends, and neighbors in New York are undocumented. And most are shut out of emergency government relief during COVID-19. We teamed up with Brooklyn Defender Services to build a brand and website for Todos Together, a fundraising campaign to provide financial support to immigrants weathering 2020’s unprecedented hardships. The site foregrounds personal stories and balances warmth and urgency, making it easy and compelling for people to contribute.


How Hyperakt is harnessing design to create COVID-19 solutions

We’re not doctors. We’re designers. We’re not essential workers. We’re conversation starters. During this time of urgent need and critical conversations, we’re creating new ways for people build resilience through connection. Read on to learn more about Hyperakt’s pandemic-induced design.

#AloneTogether

Our longtime client collaborators at MTV’s Social Impact Squad needed to cut through the noise in early responses to COVID-19. To speak effectively to their millennial and Gen Z audiences, the campaign needed to be optimistic but frank, clean but informative. Our branding and microsite design defined four clear categories: stay home, stay calm, stay connected, stay active. …


The San Jose Museum of Art confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Holly Shen, Deputy Director of the San José Museum of Art. With a motto of “see what you think,” the California museum celebrates new ideas, stimulates creativity, and inspires connection with every visit.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Stories are not being told about the impact of the pandemic on sectors our society deems as “non-essential.” …


Learning by Giving confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Amy Kingman, Executive Director of the Learning by Giving Foundation. The foundation inspires and educates a new generation of philanthropists and community leaders to effectively distribute capital to local communities.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Founded by philanthropist Doris Buffett (Warren Buffett’s older sister) Learning by Giving (LxG) inspires and educates a new generation of young philanthropists and emerging leaders to effectively distribute capital to local communities through experiential philanthropy courses across a national network of colleges and…


Planned Parenthood confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Alexis McGill Johnson, Acting President and CEO of Planned Parenthood Federation of America and the Planned Parenthood Action Fund. As a trusted health care provider, an informed educator, a passionate advocate, and a global partner helping similar organizations around the world, Planned Parenthood delivers vital reproductive health care, sex education, and information to millions of women, men, and young people worldwide.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Black and Latinx people are trying to simply survive this crisis, physically…


ArtPlace America confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Sarah Westlake, Editorial Director of ArtPlace America. The collaborative initiative, established in 2011, is focused on creative placemaking. ArtPlace America envisions a future of equitable, healthy, and sustainable communities in which everyone has a voice and agency in creating contextual, adaptive, and responsive solutions.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

The stories that are getting the least play are about the fundamental shifts that we now have the perfect opportunity to make. …

Hyperakt

Hyperakt crafts transformative brands and digital storytelling experiences for clear-eyed champions of social justice and creativity.

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