I realize that, coming from a branding studio, this sounds like a slightly cynical, mostly rhetorical question, but hear me out. The answer… — By Deroy Peraza Rebranding — which can include updating your positioning, messaging, visual identity, website and more — is a big investment of time and capital. To the outside world, it signals an intention to mark a new moment in your organization’s history and to be perceived differently. When done…
