How digital toolkits mobilize social communities

Image for post
Image for post

It all started with a guy named Pete (you may have heard of him). When we’d wrapped our branding for his Presidential campaign, and and it was time to build guidelines so Pete’s team could give the brand wings, we decided to take a bit of a left turn. What if, instead of meticulously documenting the brand—all its applications, lock-ups, do’s and don’ts—and packaging it into a confidential file, we made that documentation not only public, but interactive? What if “for internal use only” became “for external use, always”?

And thus, the design toolkit was born. (Read more in AIGA’s Eye on Design.) The campaign toolkit allowed folks from every state to show their pride and for coalitions—from atheists to veterans—to demonstrate that Pete represented their diverse values. …

The latest news from Hyperakt

Image for post
Image for post

Todos Together

Nearly 1 million of our colleagues, friends, and neighbors in New York are undocumented. And most are shut out of emergency government relief during COVID-19. We teamed up with Brooklyn Defender Services to build a brand and website for Todos Together, a fundraising campaign to provide financial support to immigrants weathering 2020’s unprecedented hardships. The site foregrounds personal stories and balances warmth and urgency, making it easy and compelling for people to contribute.

Image for post
Image for post

For the Sixth

A national education and action initiative to reform public defense, protect public defense funding, and empower attorneys, For the Sixth anchors its multifaceted work in the 6th Amendment. To connect For The Sixth’s distinctive campaigns in a cohesive look and feel, we provided visual direction and branding. Grounding the overarching initiative with a strong yet simple logo that serves as a confident rallying cry, we also created a system of flexible color palettes to distinguish each campaign. …

How Hyperakt is harnessing design to create COVID-19 solutions

We’re not doctors. We’re designers. We’re not essential workers. We’re conversation starters. During this time of urgent need and critical conversations, we’re creating new ways for people build resilience through connection. Read on to learn more about Hyperakt’s pandemic-induced design.

#AloneTogether

Our longtime client collaborators at MTV’s Social Impact Squad needed to cut through the noise in early responses to COVID-19. To speak effectively to their millennial and Gen Z audiences, the campaign needed to be optimistic but frank, clean but informative. …

The San Jose Museum of Art confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Holly Shen, Deputy Director of the San José Museum of Art. With a motto of “see what you think,” the California museum celebrates new ideas, stimulates creativity, and inspires connection with every visit.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Image for post
Image for post

Stories are not being told about the impact of the pandemic on sectors our society deems as “non-essential.” …

Learning by Giving confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Amy Kingman, Executive Director of the Learning by Giving Foundation. The foundation inspires and educates a new generation of philanthropists and community leaders to effectively distribute capital to local communities.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Image for post
Image for post

Founded by philanthropist Doris Buffett (Warren Buffett’s older sister) Learning by Giving (LxG) inspires and educates a new generation of young philanthropists and emerging leaders to effectively distribute capital to local communities through experiential philanthropy courses across a national network of colleges and universities. …

Planned Parenthood confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Alexis McGill Johnson, Acting President and CEO of Planned Parenthood Federation of America and the Planned Parenthood Action Fund. As a trusted health care provider, an informed educator, a passionate advocate, and a global partner helping similar organizations around the world, Planned Parenthood delivers vital reproductive health care, sex education, and information to millions of women, men, and young people worldwide.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Image for post
Image for post

Black and Latinx people are trying to simply survive this crisis, physically — both from increased exposure to the virus, and also increased policing and violence under the guise of COVID response — and financially, as many who already struggle to make ends meet are being driven further into poverty. …

ArtPlace America confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Sarah Westlake, Editorial Director of ArtPlace America. The collaborative initiative, established in 2011, is focused on creative placemaking. ArtPlace America envisions a future of equitable, healthy, and sustainable communities in which everyone has a voice and agency in creating contextual, adaptive, and responsive solutions.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Image for post
Image for post

The stories that are getting the least play are about the fundamental shifts that we now have the perfect opportunity to make. …

Rehabilitation Through The Arts confronts COVID-19

Hyperakt’s new interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Katherine Vockins, Founder & Executive Director of Rehabilitation Through the Arts. RTA uses the transformative power of the arts to help people in prison develop skills to unlock their potential and succeed in the larger community. RTA also seeks to raise public awareness of the humanity behind prison walls.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Image for post
Image for post

The United States incarcerates 2.3 million Americans in its prisons and jails. Most prisons and jails have poor healthcare and during this crisis, masks, hand cleaners and other ways of protecting oneself were/are still largely not available. Boxed in cages, men and women are just waiting to be infected by outsiders who enter the prisons/jails as corrections officers, administrative staff, medical help and assorted vendors. …

New Jersey Health Initiatives confronts COVID-19

Hyperakt’s interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Bob Atkins, Director of New Jersey Health Initiatives. A state-wide grantmaking program of the Robert Wood Johnson Foundation, New Jersey Health Initiatives supports innovations and drives conversations to build healthier communities across the State of New Jersey.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Image for post
Image for post

New Jersey Health Initiatives is a grantee of the Robert Wood Johnson Foundation, and we both have a very specific interest in the idea of equity.

Communities with the greatest need too often have the fewest resources, and the least voice. In many cases, they just can’t get crucial information. …

Santa Cruz Community Foundation confronts COVID-19

Hyperakt’s new interview series hands the mic to nonprofit and cultural leaders around the nation as they guide their organizations through the COVID-19 pandemic.

Today we’re talking with Susan True, CEO of Community Foundation Santa Cruz County. The Foundation supports effective programs that address community issues and enrich the lives of Santa Cruz County residents, and leverages resources toward a future that is just, equitable, and inclusive of our diverse community.

From your vantage point, what stories are not being told about the impact of the Coronavirus?

Image for post
Image for post

We have tragedy and economic devastation on our doorstep, but what helps me get through each day is the stories of those passionately and creatively finding ways to help others. …

About

Hyperakt

Hyperakt crafts transformative brands and digital storytelling experiences for clear-eyed champions of social justice and creativity.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store